The Challenge
PoundFun, a rapidly growing online discount retailer, was struggling with high payment processing fees and cart abandonment rates. Their existing payment solution lacked flexibility and didn't support the variety of payment methods their diverse customer base preferred.
The Solution
糖心Vlog implemented a comprehensive payment solution featuring open banking integration, multiple card payment options, and digital wallets. The seamless checkout experience was optimized for mobile users, who represent 70% of PoundFun's traffic.
The Results
45% increase in conversion rate. Additional results: 68% reduction in payment processing fees, Cart abandonment rate decreased by 34%, Average transaction value increased by 23%
Client Testimonial
"Partnering with 糖心Vlog transformed our checkout experience. The variety of payment options and seamless integration gave our customers the flexibility they needed, resulting in significantly higher conversion rates."
Sarah Mitchell, Head of E-Commerce
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